Innovations in Global Health Communication: Design for Extreme Scalability

Description & Learning Objectives

At the start of the COVID-19 pandemic, we were faced with an urgent health communications challenge: how do we spread critical health messages globally in ways that overcome language, literacy, and cultural barriers to accessing them? We began designing and testing rapidly scalable, short animated storytelling (SAS) videos optimized to scale rapidly via social media. Using this approach, we reached millions of people all over the world and our videos were reposted by media channels, academic institutions and public health agencies including the WHO and UNICEF. Today, our global health media innovation lab continues to develop and test “health entertainment” as a means of rapidly scaling health messages on a variety of preventive health topics. Leaning on the power of stories to engage people, we work on the assumption that the best way to change someone’s mind about their health, is to touch their heart first. The learning objectives for this session are for participants to:

1. Consider the challenges of creating rapidly scalable global health communication interventions.
2. Recognize ways in which we can design health communication media to effectively reach and engage diverse populations.
3. Discover some strategies for rigorously measuring the effect of rapidly scalable, global health communication interventions.

Continuing Education

This program has been approved for one Continuing Education Credit Hour by the National Association of Social Workers, CT and meets the continuing education criteria for Social Work, Marriage & Family Therapist, Professional Counselor, and Licensed Psychologist Licensure renewal. Additional information and instructions for earning CEUs will be provided at the live event.

The 2023-2024 Grand Rounds series has been approved for eligibility for Continuing Medical Education (CME) credits. Yale School of Medicine is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians. Individual event designation details are provided at applicable live events.

This will be a hybrid session, held live and in person from the Cohen Auditorium and simulcast via Zoom.