And, even among those who are married and starting families, alcohol companies have increasingly focused their marketing on women. Terms like “mommy juice” have grown in popularity, and gendered alcoholic drinks such as “Mom Water” have appeared on shelves in liquor stores. “We’ve seen that marketing toward moms has normalized ‘wine mom culture,’” says Kelly Cosgrove, PhD, professor of psychiatry, of neuroscience, and of radiology and biomedical imaging at YSM.
Research shows that the COVID-19 pandemic exacerbated the rise in drinking. One 2020 study found that the number of days in which women reported heavy alcohol use—at least four drinks within a couple of hours—rose by 41%. “It had to do with the amount of time that people were home and the stress that they were under,” explains Marina Picciotto, PhD, Charles B. G. Murphy Professor of Psychiatry at YSM.
The rise in alcohol use is especially concerning because women face greater drinking-related health risks at lower amounts of alcohol than men. “We refer to this as the risk-severity paradox,” says McKee.
Studies have found that women who drink are at a disproportionately greater risk for brain damage, cognitive deficits, various cancers such as breast cancer, cardiovascular issues, liver injury, and immune system dysfunction. Drinking is also associated with greater risk of mental health issues and suicide, physical and sexual assault, and pregnancy- and perinatal-related complications. Furthermore, alcohol can cause hormonal imbalances and menstrual irregularities.
The number of alcohol-related deaths is not only rising faster among women, but also driven by lesser amounts of alcohol. Men need to drink at least 3.2 drinks per day to be at increased risk of premature death, whereas women only need to consume 1.8. “Not even two drinks a day is putting a woman at significantly increased risk,” says McKee.
These disparities are reflected in the health care system. Emergency room visits related to alcohol use increased by 70% in women versus 58% in men between 2006 and 2014, and hospitalizations rose by 69% in women (compared to 43% in men) between 2000 and 2015.