Jennifer L. Torrance

Jennifer Torrance is the Senior Director of Brand & Content Strategy at Yale School of Medicine (YSM), where she leads efforts to shape and strengthen the school’s brand across digital, print, and social platforms. Her work focuses on developing and implementing an audience-centric content strategy that supports the institutional priorities of both YSM and its clinical practice, Yale Medicine (YM)..

Jennifer oversees a multidisciplinary editorial team and works closely with communications officers embedded in departments and centers. She collaborates with colleagues across YSM, Yale University, and Yale New Haven Health System to align messaging, content, and visual identity. As Executive Editor of Yale Medicine Magazine, she leads storytelling initiatives that build the school’s reputation and support fundraising.

She emphasizes cross-functional collaboration to fully leverage content across channels and maximize reach, relevance, and reputational impact. Jennifer partners with YSM’s multimedia, marketing, technology, and analytics teams to improve content delivery on the web, streamline digital workflows, and integrate tools like AI to better engage audiences and measure performance.

Before joining YSM, Jennifer spent nearly three decades in academic research communications, leading brand, content strategy, and creative efforts at the intersection of science, storytelling, and institutional advancement. She also ran a consultancy supporting life sciences and mission-driven organizations in developing integrated communications strategies that connect content to impact.

Outside of work, Jennifer enjoys hiking, woodworking, silversmithing, and playing Celtic fiddle. She lives with her husband, two college-aged children, and four spunky dogs.