Our Visual Identity
Yale School of Medicine’s visual system provides a consistent framework for how our brand appears across all communications. It brings together logos, typography, color, and graphic elements to ensure our materials are clear, recognizable, and aligned with Yale’s identity standards. The pages linked here offer detailed guidance and downloadable assets to help you apply the visual system accurately in both digital and print contexts.
Yale Medicine, the school's clinical practice, shares the broader YSM visual identity system. Most YSM brand standards apply to both, with a small number of important distinctions—including the wordmark, typography, and use of color—that help differentiate Yale Medicine’s clinical and patient-facing communications.
Our Brands At A Glance
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| Yale School of Medicine | Yale Medicine | |
|---|---|---|
| Use for | Academic, research, education, and institutional communications | Clinical practice and patient-facing communications |
| Primary identity | Yale School of Medicine wordmark | Yale Medicine wordmark |
| Fonts | Yale 2024 and Mallory | Yale 2024 and Proxima Nova |
| Color | YSM color palette, Yale Blue primary | YSM color palette, Medium Blue primary |
| Photography | YSM photography standards | YSM photography standards, with greater emphasis on patients, clinicians, care environments, and the human experience of medicine |
Questions?
If you're unsure whether a communication should use the Yale School of Medicine or Yale Medicine identity, or need help applying the Yale Medicine brand, contact the YSM Brand team at ysm.brand@yale.edu.
Our Logo System
Learn proper use of Yale School of Medicine and Yale Medicine logos, how they fit into Yale’s broader wordmark system, and the approved approaches for digital, print, and co-branded materials.
Our Color System
Color helps to make a brand cohesive. Learn about Yale School of Medicine’s color palette, read usage guidelines and download the color palette for different color spaces.
Typography
Learn more about Yale’s approved typefaces, best usage guidelines, and information on how to download the fonts.
Photography and Video
Learn about YSM’s best usage guidelines for photographic and video communications.
Templates
Learn more about templated materials from Yale School of Medicine and download templates for your use.
Printing, Apparel and Merchandise
From printed materials to promotional goods, learn about vendors and available options for production at YSM.