Our Logo System
Yale School of Medicine (YSM) uses the official Yale wordmark system to visually identify the School. These wordmarks replace individual departmental or program logos and must appear on all official communications, including digital, print, and promotional materials.
Make sure to visit the Using Our Logos page for guidance on what to do (and not to do) with the wordmarks.
The YSM Wordmark
Copy Link
Yale School of Medicine operates within Yale University's wordmark system — a university-wide visual hierarchy that connects every school, department, program, and center to the institution as a whole.
The YSM wordmark is the primary identifier for the School and all of its constituent units, and should appear on all official print and digital communications, including stationery, websites, marketing materials, and signage.
The YSM wordmark is available in full-color, black, and white formats, and in both print-ready (EPS) and digital (PNG, SVG) files. Always use the provided artwork without modification to ensure consistency, clarity, and brand integrity.
A vertical (square) version of the logo is also available for limited use cases. Please email ysm.brand@yale.edu for more information, or if you need other formats.
The Yale Medicine Wordmark
Copy Link
The Yale Medicine wordmark is the primary visual identifier for the clinical practice. Use this for all patient communications and marketing of clinical initiatives, including official print and digital communications for Yale Medicine, including stationery, websites, marketing materials, and signage.
The Yale Medicine wordmark is available in full-color, black, and white formats, and in both print-ready (EPS) and digital (PNG, SVG) files. Always use the provided artwork without modification to ensure consistency, clarity, and brand integrity.
A vertical (square) version of the logo is available for limited use cases. Please email ysm.brand@yale.edu for more information, or if you need other formats..
Department Logos & Templates
Download a package of approved logos and templates for your department.
Can I create my own logo?
Copy Link
Per University guidelines, all official Yale entities (departments, sections, centers, programs, services, organizations, etc.) must use the Yale Workmark system.
In most cases, the University does not allow individual Yale organizations, programs, services, sections, or departments to create and use their own nonstandard logos.
Permission to use nonstandard logos may be granted in the following limited use cases:
- To delineate temporary initiatives—for instance, fundraising campaigns or institutional celebrations.
- To distinguish for legal and organizational purposes Yale-affiliated commercial initiatives from the activities of the university per se.
- For brand projects or organizations that comprise alliances of a Yale organization and one or more non-Yale organizations (eg., grants consortia).
More information can be found on the Office of the University Printer website. All requests for Yale Workmarks and nonstandard logos should be directed to printer@yale.edu.
The YSM Shield
Copy Link
Use of the YSM Shield is limited and requires approval. Please contact ysm.brand@yale.edu for more information.
The Yale School of Medicine shield (coat-of-arms) can be used when the audience for whom it is intended recognizes it, has history with it, and it has meaning for them. It is generally used for internal celebratory school events, such as Second Look, White Coat, Commencement, and Reunion, and for internal communications from the Dean’s office.
Placement of the wordmark and shield is flexible, but they should not be placed next to each other. The shield should not be arranged in close proximity to other words and images in such a way that a new logo or identifying mark is created. It may be used decoratively as a repeating pattern or as background “tint.”
Learn more about Yale’s Heraldry and its acceptable use on the Office of the University Printer website.
For approval to use the shield and receive art files, please contact ysm.brand@yale.edu.
Social Media Icons
Copy Link
All YSM social media accounts must be approved by the appropriate department chair or organizational leader and registered with the YSM Office of Communications.
Approved social media icons help audiences identify official Yale School of Medicine and Yale Medicine accounts and distinguish among accounts representing departments, sections, centers, programs, residencies, labs, and other YSM entities. Use only the icon designated for your type of account.
Personal and external business accounts must remain distinct from official Yale and YSM accounts and may not use Yale or YSM logos or other University resources.
Primary Institutional Accounts
The primary YSM and Yale Medicine social media icons are reserved for official institutional accounts managed by the YSM Office of Communications. They may not be used for departmental, program, center, lab, individual, personal, or other affiliated accounts. Approved icons are available for eligible YSM entities based on account type.
Departments and Sections
For official accounts representing YSM academic departments and their sections or divisions. Use this icon to clearly identify the account as part of Yale School of Medicine while distinguishing it from YSM’s primary institutional channels.
Centers and Programs
For official accounts representing YSM centers and programs. This icon provides a consistent YSM identity for these entities while keeping their accounts distinct from YSM’s primary institutional channels.
Residencies and Labs
For official accounts representing YSM residency programs and faculty research labs. This icon identifies the account’s Yale School of Medicine affiliation without suggesting that it represents YSM or a department as a whole.