Our Visual Identity
Yale School of Medicine’s visual system provides a consistent framework for how our brand appears across all communications. It brings together logos, typography, color, and graphic elements to ensure our materials are clear, recognizable, and aligned with Yale’s identity standards. The pages linked here offer detailed guidance and downloadable assets to help you apply the visual system accurately in both digital and print contexts.
Please check back often—more information, guidelines, tools, and templates will be added soon.
Our Logo System
Learn proper use of Yale School of Medicine and Yale Medicine logos, how they fit into Yale’s broader wordmark system, and the approved approaches for digital, print, and co-branded materials.
Our Color System
Color helps to make a brand cohesive. Learn about Yale School of Medicine’s color palette, read usage guidelines and download the color palette for different color spaces.
Typography
Learn more about Yale’s approved typefaces, best usage guidelines, and information on how to download the fonts.
Photography and Video
Learn about YSM’s best usage guidelines for photographic and video communications.
Templates
Learn more about templated materials from Yale School of Medicine and download templates for your use.
Merchandise and Vendors
From printed materials to promotional goods, learn about vendors and available options for production at YSM.