Our Color System
Color helps create a strong, recognizable visual presence while supporting clarity and accessibility. Yale School of Medicine’s color palette, along with color breakdowns for web and print, are shown below.
The primary color at Yale is Yale Blue. For information on the history of the color, please visit the University Printer’s website. Yale blue should be used in all YSM communications.
To ensure accessibility please use an online accessibility checker such as WebAIM to make sure contrast is great enough to meet at least AA rating within WCAG standards.
| Color Sample | Name | HEX | RGB | CMYK |
|---|---|---|---|---|
| | Yale Blue | #00356B | 0 / 53 / 107 | 100 / 75 /8 / 40 |
| | Medium Blue (YaleMedicine Blue) | #286DC0 | 40 / 109 / 192 | 90 / 49 / 0 / 0 |
| | Azure (YNHH Blue) | #00A9E0 | 0 / 169 / 224 | 100 / 25 / 0 / 12 |
| | Marigold | #F9C73F | 249 / 199 / 63 | 0 / 20 / 75 / 2 |
| | Lime | #C1D655 | 193 / 214 / 85 | 10 / 0 / 60 / 16 |
| | Tomato | #ED5E6C | 237 / 94 / 108 | 0 / 60 / 54 / 7 |
| | Black | #001A1C | 0 / 26 / 28 | 0 / 0 / 0 / 100 |
| | White | #FAFFFF | 250 / 255 / 255 | 0 / 0 / 0 / 0 |
| | Grey 700 | #4D4E51 | 77 / 78 / 81 | 5 / 4 / 0 / 68 |
| | Grey 500 | #696B71 | 105 / 107 / 113 | 7 / 5 / 0 / 56 |
| | Grey 300 | #ADAEB3 | 173 / 174 / 179 | 3 / 3 / 0 / 30 |
| | Grey 100 | #E6E6E7 | 230 / 230 / 231 | 0 / 0 / 0 / 9 |
All you need to know about Yale University's master brand—logos, fonts, colors, and more!
Email the YSM Brand team at ysm.brand@yale.edu