Messaging
Messaging shapes how Yale School of Medicine communicates its purpose, impact, and values across all platforms. This section brings together the standards and frameworks that guide how we speak—helping ensure our communications are clear, consistent, and aligned, while still flexible enough to meet the needs of different audiences and channels.
Use these resources when writing, editing, planning campaigns, or representing YSM or Yale Medicine externally. Together, they support accurate storytelling, strengthen our shared identity, and help audiences better understand who we are and what we do.
Our Channels & Audiences
Although the audiences and goals of YSM and YM are interconnected and related, there are some key differences in the goals of the separate websites.
Voice & Tone
Learn about voice and tone, why they're important, and how they work together to shape how we communicate across audiences and channels.
YSM Editorial Style Guide
While the YSM Editorial Style Guide generally follows the journalistic style manual published by The Associated Press Stylebook (AP Style), there are some exceptions. This section provides all you need to know about writing style for YSM channels.