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INFORMATION FOR

Communications Policies, Procedures, and Guidelines

Following are some guidelines for publishing at YSM. If you have a role publishing to a website, social media channel, or publication that represents the Yale School of Medicine (YSM), we encourage you to read through these carefully. As with all guidelines, these do not cover the extent of every publishing possibility, and you should contact the Communications team with your questions.

If you have any question or concern about publishing certain content, ask questions of your supervisor or the YSM web team before making the content live. You can direct specific questions for the Office of Communications to ysm.editor@yale.edu.

Web Publishing, Email & Social Media

  • Social Media PolicyThe Social Media Policy for YSM covers rights, resourcing, professionalism, and interactions for any channel representing YSM or its entities.
  • Accessibility at YaleAs part of Yale’s mission, Yale is committed to “the free exchange of ideas in an ethical, interdependent, and diverse community.” That diversity includes all people regardless of ability or disability.
  • Web Publishing & Social Media & Image GuidelinesYale School of Medicine follows these guidelines for websites and social media accounts representing YSM and its entities, including sites inside/outside Yale hosting, archiving web content, domain names, and authorized use of Beatrix. Includes image guidelines: Photographic and illustrative representations of Yale School of Medicine are professional, positive, and work to improve YSM's reputation.
  • Headshot GuidelinesHeadshots are business standard, in color, in focus, exhibit good lighting, composition, and color correction. The person looks neat and composed and is looking at the camera.
  • Web Publishing PolicyThis policy is applicable to websites, web presences, and digital content created by or for the Yale School of Medicine, whether hosted on University-maintained systems or on external platforms (e.g., Beatrix, SDL Tridion, Wix.com).
  • Internal Communications: Global EmailsThe Internal Communications Standard Operating Procedure helps ensure all YSM internal communications via email, including those announcing leadership assignments or changes, are delivered in a clear and consistent way and appropriately reflect our brand standards.

Branding, Crisis, Naming, & Privacy

  • Crisis Management GuidelinesThe crisis management team, activation criteria, and the escalation process in detail.
  • Logos, the Shield, and YSM BrandingBranding for YSM, including all marketing materials, stationery, business cards, swag, logos, websites, the YSM shield, and all communications on behalf of YSM follow these guidelines.
  • Naming Yale Medicine Programs & Centers ProcedureThe naming conventions of programs, services, and centers within Yale Medicine follow a hierarchy and procedure when new names or changes are required.
  • Naming Program vs. Center Guideline: YSM & YMThis guideline provides the criteria for using the name program, research center, clinical center, department, or section for an organization.
  • Privacy StatementTerms of Use and Privacy Statement for Yale School of Medicine and Yale Medicine websites.
  • Using your YSM AffiliationThe guideline covers the correct usage of YSM’s naming conventions in publications and media, the order of listing departmental affiliations, and the requirement of registering for an ORCID ID.