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INFORMATION FOR

Social Media

Social Media Overview

Yale School of Medicine’s Reputation and Audience Development team builds positive visibility for Yale School of Medicine and Yale Medicine through social media posts and media placements.

We maintain an active social media presence for Yale School of Medicine and Yale Medicine’s flagship social media channels, reaching more than 500,000 followers on Facebook, LinkedIn, X, Bluesky, Instagram, TikTok, Substack, and YouTube. The mission of social media at YSM is to bolster YSM research and increase awareness of YM’s clinical expertise. In addition to the flagship channels managed by the Office of Communications, the school is represented by an ecosystem of nearly 300 social media channels produced by departments, centers, programs, labs, and residents.

Social media accounts that are approved to represent YSM follow both the school’s Social Media Guidelines and Online Publishing Policy. Approved social media accounts identify themselves using the official social media icons found here:

Social Media Icons

Download icons for approved YSM social media accounts.

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Social Media Training & Materials

  • New to managing social media at YSM or just looking for a refresher? Watch this training video.
  • To schedule training with our team or for any questions not covered in these documents, please email ysmsocialmedia@yale.edu.
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Social Media Team

  • Colleen Moriarty, MS

    Director of Media Relations and Audience Development

    Colleen Moriarty serves as director of media relations and audience development for Yale School of Medicine. In this role, she oversees a team that works on media, social media and brand visibility for the school and medical practice, Yale Medicine, as well as Yale Cancer Center. Before coming to the Yale School of Medicine, Moriarty wrote for a variety of publications such as Marie Claire, Self, Shape, Teen Vogue, and Good Housekeeping and was a contributing writer to Fit Pregnancy, contributing editor to the former Walking Magazine, and editorial assistant at Self Magazine. She is the author of Shortcuts to Sexy Abs (Fair Winds 2001) and contributed  to Your Body: The Science of Keeping It Healthy (Time Books). She has also worked for a variety of digital websites and is a veteran copywriter, who has created marketing and advertising materials, social media campaigns, digital apps,  and video and radio scripts for major corporations and health care companies such as Cigna, Clinique and Ethan Allen. She is an award-winning writer, who has a master of science degree in magazine journalism from Columbia University's Graduate School of Journalism.
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  • Danielle Perricone

    Communications Officer, YM Audience Development and Social Media

    Danielle Perricone serves as the Communications Officer for Yale Medicine, the clinical practice of Yale School of Medicine. She comes from a mixed background of health sciences and radio, and combines both worlds in her communications role at Yale. Danielle joined the Reputation and Audience Development team in 2021, and works to spotlight YM/YSM specialists in the news for a variety of priority, timely, and general interest topics.
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Frequently Asked Questions

Which accounts and platforms do the YSM Social Media Guidelines apply to?

The school’s social media guidelines apply to all Yale School of Medicine social media accounts and any account representing a YSM entity (departments, centers, programs, labs, etc.,) on external platforms (e.g., Facebook, LinkedIn, Instagram, X, Bluesky, TikTok, and YouTube, for example). They also address personal or business accounts that reference or imply a Yale/YSM connection.

Can individual employees post patient-related content on their personal social media?

No. Individual employees must not gather or post content about patients to personal accounts. Resharing posts from institutional accounts to personal accounts is allowed, but posting patient content yourself is not.

Who is allowed to gather or post patient content to institutional social media channels, and what is required?

Only Yale Medicine (YM)/Yale School of Medicine (YSM), Yale New Haven Health System (YNHHS), or Yale University (YU) central institutional marketing/communications teams may gather or post patient-related content to institutional channels—and only with a signed Yale University–YNHHS Form 5031 authorization in advance (and the signed form should be filed with the appropriate office).

If a patient posts about their care on social media, can YM/YSM/YNHHS reshare it?

Not without signed authorization. Content from patient accounts cannot be reshared on an institutional account unless the patient (or authorized representative) has signed the Yale University–YNHHS Form 5031 Authorization for Media Photographs and Interviews.

What are key requirements for running an official YSM social media account?

New accounts must be approved by the department chair or appropriate organizational leader, have a clear purpose and audience, and be registered with the YSM Office of Communications (ysmsocialmedia@yale.edu) with admin names and handles. At least two people (plus the communicator and chair or equivalent leader) must have admin access, and account managers should have resources to post consistently (about three to five times per week) and monitor comments daily.