YSM Brand Center

Our brand is more than a logo or a set of guidelines—it’s how Yale School of Medicine is understood, trusted, and recognized by the people we serve. Every message we share and every visual choice we make contributes to that understanding. When applied consistently, our brand strengthens credibility, reinforces our mission, and helps audiences clearly see the connection between our work and the broader Yale community.

This site is designed as a central resource for branding at YSM. It brings together the standards, tools, and guidance that support accurate, consistent use of the YSM and Yale Medicine brands across all channels. Use this resource as your first stop whenever you have a question about branding, messaging, or visual identity. Check back often—it will expand and evolve.

If you have questions, need help applying the brand, or want to explore how to elevate your content, we’re here to collaborate. Please contact us at ysm.brand@yale.edu.