Skip to Main Content
MyYSM
YSM Home

INFORMATION FOR

Communications Policies & Guidelines

If you have a role publishing to a website, social media channel, or publication that represents the Yale School of Medicine (YSM), we encourage you to read through these carefully. As with all guidelines, these do not cover the extent of every publishing possibility, and you should contact the Communications team with your questions.

If you have any question or concern about publishing certain content, ask questions of your supervisor, your department Communications Officer, or the YSM Office of Communications before making the content live. You can direct specific questions for the Office of Communications to ysm.communications@yale.edu.

  • All Publishing

    All Publishing

    Website Publishing

    Social Media Publishing

    • Social Media FAQs
      Guidance, support, and oversight for social media account creation, content standards, and best practices across all YSM-related platforms.

    Branding

    • Logos, the Shield, and YSM Branding
      Branding for YSM, including all marketing materials, stationery, business cards, swag, logos, websites, the YSM shield, and all communications on behalf of YSM follow these guidelines.
    • YSM Brand Central
      The standards, tools, and guidance that support accurate, consistent use of the YSM and Yale Medicine brands across all channels.

    Media Relations & Using Your Yale Affiliation

    • Using your YSM Affiliation
      The guideline covers the correct usage of YSM’s naming conventions in publications and media, the order of listing departmental affiliations, and the requirement of registering for an ORCID ID.
    • Media Relations FAQs
      Connecting faculty with media opportunities, coordinating press coverage, and supporting event-related media logistics — with ysmmedia@yale.edu as the central point of contact.

  • All Publishing

    New Center or Program?

    • Naming Programs & Centers Procedure
      The naming conventions of programs, services, and centers within Yale Medicine follow a hierarchy and procedure when new names or changes are required.
    • Naming Program & Centers Guideline
      This guideline provides the criteria for using the name program, research center, clinical center, department, or section for an organization.

    Photo & Video

    • Photo & Video Guiding Principles
      These standards encompass all visual media, including photography, illustration, graphic design, videography, and animation for YSM and YM.
    • YSM Use of Photo & Video
      YSM events may be photographed or recorded by authorized staff for school/university communications.
    • Headshot Guidelines
      Headshots are business standard, in color, in focus, exhibit good lighting, composition, and color correction.

    Terms & Privacy

    Yale Data Handling Guidance

    • Data Classification Guideline (1604 GD.01)
      Knowing how to work securely starts with knowing the risk of the data you work with. Data classification is the first part of classifying Yale IT Systems.
    • 1604 Data Classification Policy
      This policy applies to all Yale Data (as defined below) and all Yale faculty members, students, staff members, trainees, volunteers, agents, contractors, and any person to whom Yale has provided a network access identity.
    • External Obligations Guideline
      This page outlines the most common regulatory and contractual obligations we see at Yale, including: HIPAA, NIST 800-171, PCI, FERPA, and Data Use Agreements (DUAs).