2022
Impact of Network Structure on New Service Pricing
Alizamir S, Chen N, Kim S, Manshadi V. Impact of Network Structure on New Service Pricing. Mathematics Of Operations Research 2022, 47: 1999-2033. DOI: 10.1287/moor.2021.1197.Peer-Reviewed Original ResearchOptimal pricingConsumption growthFirm's optimal pricingOptimal pricing decisionsNetwork of consumersDynamic pricing problemFaster consumption growthLocal network effectsFirm profitabilityFirm benefitsFirm revenuePricing decisionsConsumer interactionsNetwork externalitiesFirmsPositive externalitiesService pricingPricing problemNetwork effectsRevenuePricingDegree of connectionProfitabilityExternalitiesConsumers
2020
Diffusion in Random Networks: Impact of Degree Distribution
Manshadi V, Misra S, Rodilitz S. Diffusion in Random Networks: Impact of Degree Distribution. Operations Research 2020, 68: 1722-1741. DOI: 10.1287/opre.2019.1945.Peer-Reviewed Original ResearchDegree distributionRandom networksOptimal seeding strategyMean-field approximation methodMean-fieldAdoption proportionFixed costsViral marketingDiffusion processCost efficiencyApproximation methodFirmsNon-adoptersEndogenous effectsEffect of diffusionSeeding budgetSocial networksApproximationMarketAdoptionDiffusion trajectoriesRegimeSeeding strategyAverage degree
2018
Diffusion in Random Networks
Manshadi V, Misra S, Rodilitz S. Diffusion in Random Networks. 2018, 1-1. DOI: 10.1145/3230654.3230661.Peer-Reviewed Original ResearchAdoption regimesConsumer purchasing decisionsNetwork economics literatureWord of mouthOptimal seeding strategyOptimal strategySpeed of diffusionFirm facesFirm knowledgeMonopolistic settingPurchasing decisionsTarget consumersIndependent Poisson processesPhase of diffusionFirmsProportion of adoptersBass modelAdoption processCompetitive settingContact costsAdoption levelWOMComparative staticsLevel sEmpirical studies