2023
The Portrayal of Premium Cigar Selling Propositions in Lifestyle Magazines: A Content Analysis
Sterling K, Franco N, Lee E, Tang C, Geller A, Mead A, Anderson M, Kong G. The Portrayal of Premium Cigar Selling Propositions in Lifestyle Magazines: A Content Analysis. Nicotine & Tobacco Research 2023, 25: s69-s75. PMID: 37506232, PMCID: PMC10380182, DOI: 10.1093/ntr/ntad005.Peer-Reviewed Original ResearchThe Promotion of Premium Cigars on Social Media
Kong G, Lee J, Celentano M, Tang C, Geller A, Mead A, Sterling K. The Promotion of Premium Cigars on Social Media. Nicotine & Tobacco Research 2023, 25: 59-64. PMID: 37506234, PMCID: PMC10380185, DOI: 10.1093/ntr/ntad007.Peer-Reviewed Original ResearchConceptsMarketing themesSocial mediaMarketing restrictionsBrand promotionMarketing messagesBrandsCigar brandsPromotional contentProduct featuresMedia promotionSocial media platformsTobacco industryMarketingSocial media accountsSocial media postsMedia platformsIndustryRecent postsPromotionMedia accountsMedia postsDiverse themesNovel themesDiscountInnovationA review of social media platform policies that address cannabis promotion, marketing and sales
Berg C, LoParco C, Cui Y, Pannell A, Kong G, Griffith L, Romm K, Yang Y, Wang Y, Cavazos-Rehg P. A review of social media platform policies that address cannabis promotion, marketing and sales. Substance Abuse Treatment, Prevention, And Policy 2023, 18: 35. PMID: 37337216, PMCID: PMC10278361, DOI: 10.1186/s13011-023-00546-x.Peer-Reviewed Original ResearchConceptsSocial mediaYoung adultsCannabis/marijuanaCannabis-derived productsSocial media sitesCannabis marketingMedia policyGeneral communityMarketing exposureInductive thematic analysisMedia sitesCannabis-related policiesResearch team membersDrug-related contentUnderage accessLack policiesPlatform policiesProminent platformAdultsSpecific contentGreater specificityThematic analysisExposureDescriptive analysisAdvertising
2022
Understanding e-cigarette content and promotion on YouTube through machine learning
Kong G, Schott AS, Lee J, Dashtian H, Murthy D. Understanding e-cigarette content and promotion on YouTube through machine learning. Tobacco Control 2022, 32: 739-746. PMID: 35504690, PMCID: PMC9630169, DOI: 10.1136/tobaccocontrol-2021-057243.Peer-Reviewed Original Research
2021
Marketing Content on E-Cigarette Brand-Sponsored Facebook Profile Pages
Kong G, Kuguru KE, Bhatti H, Sen I, Morean ME. Marketing Content on E-Cigarette Brand-Sponsored Facebook Profile Pages. Substance Use & Misuse 2021, 56: 442-448. PMID: 33596764, PMCID: PMC9057308, DOI: 10.1080/10826084.2021.1878223.Peer-Reviewed Original ResearchMeSH KeywordsAdolescentElectronic Nicotine Delivery SystemsHumansMarketingSocial MediaTobacco ProductsVapingConceptsMarketing strategiesFacebook profile pagePromotional contentE-cigarette marketingNegative engagementProfile pagesSales promotionMarketing contentPromotional strategiesOnline shopsFacebook postsFacebook policiesFeatured productsPositive engagementMarketingUnderage usersUnderage youthSocial mediaEngagementPolicyPost typePromotionUser engagementStrategiesComprehensive tobacco control policies
2019
Systematic review of cigars, cigarillos, and little cigars among adolescents: Setting research agenda to inform tobacco control policy
Kong G, Creamer MR, Simon P, Cavallo DA, Ross JC, Hinds JT, Fishbein H, Gutierrez K. Systematic review of cigars, cigarillos, and little cigars among adolescents: Setting research agenda to inform tobacco control policy. Addictive Behaviors 2019, 96: 192-197. PMID: 31125939, PMCID: PMC6645397, DOI: 10.1016/j.addbeh.2019.04.032.Peer-Reviewed Original Research
2015
Adolescents’ and Young Adults’ Perceptions of Electronic Cigarettes for Smoking Cessation: A Focus Group Study
Camenga DR, Cavallo DA, Kong G, Morean ME, Connell CM, Simon P, Bulmer SM, Krishnan-Sarin S. Adolescents’ and Young Adults’ Perceptions of Electronic Cigarettes for Smoking Cessation: A Focus Group Study. Nicotine & Tobacco Research 2015, 17: 1235-1241. PMID: 25646346, PMCID: PMC4607731, DOI: 10.1093/ntr/ntv020.Peer-Reviewed Original ResearchConceptsCigarette smoking cessationSmoking cessationE-cigarette useE-cigarettesElectronic cigarettesFemale cigarette smokersYoung adult smokersYoung adults' perceptionsExclusive e-cigarette useCigarette smokingSmoking statusCigarette smokersAdult smokersNicotine reductionFocus group studyAdults' perceptionsCessationGroup studyNonsmokersSmokersCigarettesVerbatim transcriptsParticipantsFocus groupsAdolescents
2014
E-cigarette Use Among High School and Middle School Adolescents in Connecticut
Krishnan-Sarin S, Morean ME, Camenga DR, Cavallo DA, Kong G. E-cigarette Use Among High School and Middle School Adolescents in Connecticut. Nicotine & Tobacco Research 2014, 17: 810-818. PMID: 25385873, PMCID: PMC4674435, DOI: 10.1093/ntr/ntu243.Peer-Reviewed Original ResearchConceptsCurrent cigarette smokersCigarette smokersE-cigarette useE-cigarettesE-cigarette usersLifetime e-cigarette usersNicotine-containing e-cigarettesElectronic cigarette useE-cigarette advertisementsFirst tobacco productE-cigarette awarenessSmokersCigarette useTobacco productsLimited evidenceLongitudinal monitoringAnonymous survey