The Evolution of Trust Within a Global Health Partnership With the Private Sector: An Inductive Framework
Christie S, Chahine T, Curry LA, Cherlin E, Linnander EL. The Evolution of Trust Within a Global Health Partnership With the Private Sector: An Inductive Framework. International Journal Of Health Policy And Management 2021, 0: 1140-1147. PMID: 33904694, PMCID: PMC9808177, DOI: 10.34172/ijhpm.2021.14.Peer-Reviewed Original ResearchConceptsPublic-private partnershipGlobal health partnershipsSustainable Development GoalsHealth partnershipsPrivate sectorQualitative dataSustainable developmentInductive frameworkPrivate sector partnersPublic health scholarsPublic sector entitiesStandard discussion guideAudio-recorded interviewsGlobal healthGlobal partnershipHealth scholarsDevelopment GoalsQualitative interviewersCoca-Cola CompanyStakeholder experiencesTangible outputsHealth systemKey stakeholdersBuilding trustPartnershipProject Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women
Brault MA, Christie S, Aquino S, Rendin A, Manchia A, Curry LA, Linnander EL. Project Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women. SAHARA-J Journal Of Social Aspects Of HIV/AIDS 2021, 18: 52-63. PMID: 33685358, PMCID: PMC7946024, DOI: 10.1080/17290376.2021.1894224.Peer-Reviewed Original ResearchConceptsStrategic marketing approachMarketing approachStrategic marketing processCoca-Cola systemMarket research findingsLast mileQualitative market researchStrategic marketingMarketing processMultinational corporationsMarket researchEmpirical evidencePrivate sectorDemand creationSRH servicesCommunication strategiesEswatini MinistryDepth interviewsResearch findingsBrandsLow demandYoung womenLocal ownershipMale counterpartsAdolescent girls