Branding & Graphic Design
The Office of Communications manages and oversees the branding and visual identity for the Yale School of Medicine, Yale Medicine, and the Yale School of Public Health, both in print and online. In this section, we provide information about brand guidelines as well as logos, templates, and stationery.
Visual Identity
In October 2008, Yale University introduced a new logo for use on letterhead and business cards, in official Yale publications and websites, and in other instances where it is appropriate to communicate a strong connection to the university. The logo is the word “Yale” set in a modified version of the Yale typeface, as shown below:
The medical school has a common interest in reinforcing Yale’s reputation for institutional excellence, to which all parts of the university contribute and from which we all benefit. We have a shared investment in looking “like Yale.”
Along with the new Yale logo, an extension system was developed for use by the professional schools and other academic and administrative units within the university. The medical school’s Office of Communications has worked with the Office of the University Printer and with Yale Printing & Publishing Services (YPPS) to create a graphic system that meets the needs of everyone within the school. Yale School of Medicine’s wordmark:
This wordmark—the Yale logo, followed by the words SCHOOL OF MEDICINE, typeset as shown—replaces previous iterations of the medical school’s graphic identity and should be used on all print and electronic materials that we create.
To recognize the importance of our heritage as a school, we are retaining the School of Medicine shield for use in print and Web publications, set apart from the new wordmark. The shield should be rendered in full color whenever possible, and only to audiences who might recognize it.
All information about logos and shields can be accessed at the Wordmark, Shield, Logos & Graphic Identities for YSM guideline.
For Yale Medicine branding guidelines, visit the Yale Medicine Clinical Care Resources.
Download the YSM Shield & Wordmarks
Download the YSM wordmark and shield as print or web appropriate files below. Requests for other file formats or colors may be directed to Jennifer Stockwell, graphic designer, Yale School of Medicine, at jennifer.stockwell@yale.edu. Review the policy for use of the YSM shield here.
JPEG Files:
EPS Files:
- YSM Wordmark
- YSM Shield
- YSM Wordmark (White with transparent background)
- YSM Shield (White with transparent background)
Multimedia Files:
PowerPoint Templates
All PowerPoint presentations produced by YSM entities will have a consistent look, including the YSM wordmark. The PowerPoint template, available for general YSM community use, comes in two aspect ratios: Standard (4:3) and Widescreen (16:9). Please direct any questions to laura.maturo@yale.edu.
Yale School of Medicine Powerpoint Template Downloads
- YSM Powerpoint Template Standard (4:3 aspect ratio)
- YSM Powerpoint Template Widescreen (16:9 aspect ratio)
Yale School of Medicine & Yale New Haven Health System Co-Branded Powerpoint Template Downloads (for Enterprise use only)
Email Signature Guidelines
To comply with Yale School of Medicine branding, please read the guidelines below regarding email signatures. It is important to remember that with digital communications such as email, we have little control over how it appears on the other end of the line. For that reason we ask that email signatures stay as simple as possible, following the guidelines:
- Different email clients and platforms will substitute fonts if it’s not widely accessible, so it’s better to select a font that you know most people will have. We do ask that people stick to one font.
- Your email signature should be black type (for accessibility/legibility), and preferably in one type size. If you want to enlarge one item, but more than two type sizes begins to look messy.
- We strongly recommend that people not include logos in email signatures for several reasons:
- Email clients will display them very differently, which is near impossible to control from your end.
- Logos almost always come across as attachments—which for those who often sort mail by attachments can add time to a task.
- Even if you format it properly on your end to not come through as an attachment, as soon as someone replies or forwards your email it will become an attachment.
A properly formatted Yale School of Medicine email signature should look like this:
| Basic email signature sample: | Example if multiple positions crossing institutions: | Example with name more prominent: |
|---|---|---|
| Firstname I. Lastname, MD
Primary Title Secondary Title Yale School of Medicine Department Name Street Address New Haven, CT 06511 Phone 203 785-XXXX Fax 203 785-XXXX Cell 203 785-XXXX medicine.yale.edu/department |
Firstname I. Lastname, MD
Title(s) at YSM Yale School of Medicine Department Name Street Address New Haven, CT 06511 Title at one Institution Institution Name Street Address New Haven, CT 06511 Title at one Institution Institution Name Street Address New Haven, CT 06511 Phone 203 785-XXXX Fax 203 785-XXXX Cell 203 785-XXXX medicine.yale.edu/department |
Firstname I. Lastname, MD
Primary Title Secondary Title Yale School of Medicine Department Name Street Address New Haven, CT 06511 Phone 203 785-XXXX Fax 203 785-XXXX Cell 203 785-XXXX medicine.yale.edu/department |
Stationery
Printed Materials
Printed materials produced by the units that make up the School of Medicine should include the school’s wordmark. These identifiers communicate the association of the parts with the whole, linking the departments, programs, centers, and administrative offices with the school and the university.
Placement of the wordmark is flexible; the inside or back cover of a multipage publication are suggested locations. Please visit the Office of the University Printer’s website to see detailed examples of logo usage and placement -- which is also applicable for individual school’s wordmarks.
Questions on placement may be directed to Jennifer Stockwell, graphic designer, Yale School of Medicine, at jennifer.stockwell@yale.edu.
Business Cards
All Yale business cards are printed on official, white, Yale card stock, which is available exclusively through Yale Printing & Publishing Services.
The business cards for Yale School of Medicine are preprinted with the school’s shield, in its proper colors, in the top left corner on the back of the card. You may opt to have the card printed on blank card stock, with no shield on the reverse.
For more information or to order envelopes, letterhead or business cards, visit https://ypps.yale.edu/ for contact information or to submit an on-line order.
Letterhead
Paper and Shield/Mark Usage
All Yale letterhead is printed on official, white, watermarked Yale stationery which is available exclusively through Yale Printing & Publishing Services.
The letterhead for Yale School of Medicine is preprinted with the school’s shield, in its proper colors, in the bottom right corner. It is preferred that the shield appear in full color, though you may opt to have it printed in Yale blue, or omitted altogether.
For more information or to order envelopes, letterhead or business cards, visit https://ypps.yale.edu/.
Learn More
Virtual Backgrounds
Yale University Visual Identity
While the professional schools at Yale, including Yale School of Medicine, have proudly worked to build distinct branded visual identities, Yale University has overarching guidelines pertaining to the University visual identity as a whole.