Digital Media for Health Outcomes
Applying the Science of Social Media to Behavior Change
The Digital Media for Health Outcomes course, developed in partnership with the Ad Council, African Union | Africa CDC, Population Services International (PSI), and UNICEF, will focus on social and behavior change communication. Learners will be able to understand behavioral insights as a foundation for behavioral change; how to surface relevant insights to identify potential levers for change; identify a target audience; design strategic messages based on evidence-based messaging guidance; explore and illustrate best practices for health campaign creatives; plan a digital communication strategy; and evaluate campaign outcomes by understanding ad metrics, survey data, and health outcomes.
This course is comprised of five modules available on Coursera. For each module, you will spend approximately 2-4 hours reviewing the course material, including video presentations from Dr. Saad Omer and partner experts. All who complete the course will earn a Yale Certificate.
This course was financially supported by Meta Platforms, Inc.
This course was financially supported by Meta Platforms, Inc.
The Digital Media for Health Outcomes course is now live on Coursera! Click here to enroll.