2024
Adolescents and Young Adults Use of Social Media and Following of e-Cigarette Influencers
Lee J, Ouellette R, Morean M, Kong G. Adolescents and Young Adults Use of Social Media and Following of e-Cigarette Influencers. Substance Use & Misuse 2024, 59: 1424-1430. PMID: 38755112, DOI: 10.1080/10826084.2024.2352620.Peer-Reviewed Original ResearchSocial media platformsE-cigarettesMedia platformsPast 30-day e-cigarette useE-cigarette use frequencyYoung adultsSocial media useSocial media influencersSocial media platformE-cigarette useFrequent useMedia useMedia influenceMedia platformSocial MediaAssociated with more frequent useTikTokTobacco regulatory policiesYoung adults' useBinomial logistic regressionPromote e-cigarettesUS National SurveyLogistic regressionAYAAdult useUsing Computer Vision to Detect E-cigarette Content in TikTok Videos
Murthy D, Ouellette R, Anand T, Radhakrishnan S, Mohan N, Lee J, Kong G. Using Computer Vision to Detect E-cigarette Content in TikTok Videos. Nicotine & Tobacco Research 2024, 26: s36-s42. PMID: 38366342, PMCID: PMC10873490, DOI: 10.1093/ntr/ntad184.Peer-Reviewed Original ResearchConceptsE-cigarette-related contentSocial media platformsVideo-based social media platformsMedia platformsComputer vision modelsAverage F1 scoreComputer vision methodsComputer vision techniquesMachine learning modelsText-based approachComputer visionObject detectionAnnotated imagesVisual contentSocial mediaF1 scoreVision techniquesRecall valuesVision methodsVision modelsSocial media platformLearning modelsVideoComputerTikTok posts
2023
The Promotion of Premium Cigars on Social Media
Kong G, Lee J, Celentano M, Tang C, Geller A, Mead A, Sterling K. The Promotion of Premium Cigars on Social Media. Nicotine & Tobacco Research 2023, 25: 59-64. PMID: 37506234, PMCID: PMC10380185, DOI: 10.1093/ntr/ntad007.Peer-Reviewed Original ResearchConceptsMarketing themesSocial mediaMarketing restrictionsBrand promotionMarketing messagesBrandsCigar brandsPromotional contentProduct featuresMedia promotionSocial media platformsTobacco industryMarketingSocial media accountsSocial media postsMedia platformsIndustryRecent postsPromotionMedia accountsMedia postsDiverse themesNovel themesDiscountInnovation
2022
Tobacco promotion restriction policies on social media
Kong G, Laestadius L, Vassey J, Majmundar A, Stroup AM, Meissner HI, Taleb Z, Cruz TB, Emery SL, Romer D. Tobacco promotion restriction policies on social media. Tobacco Control 2022, 33: 398-403. PMID: 36328589, PMCID: PMC10154427, DOI: 10.1136/tc-2022-057348.Peer-Reviewed Original ResearchUnderstanding e-cigarette content and promotion on YouTube through machine learning
Kong G, Schott AS, Lee J, Dashtian H, Murthy D. Understanding e-cigarette content and promotion on YouTube through machine learning. Tobacco Control 2022, 32: 739-746. PMID: 35504690, PMCID: PMC9630169, DOI: 10.1136/tobaccocontrol-2021-057243.Peer-Reviewed Original Research