A health equity critique of social marketing: Where interventions have impact but insufficient reach
Langford R, Panter-Brick C. A health equity critique of social marketing: Where interventions have impact but insufficient reach. Social Science & Medicine 2013, 83: 133-141. PMID: 23452864, DOI: 10.1016/j.socscimed.2013.01.036.Peer-Reviewed Original ResearchConceptsQualitative researchFormative qualitative researchSocial marketingQualitative dataImportant equity issueSocial marketing approachIndividual agencyParticipant observationDepth interviewsCommunity meetingsHealth inequitiesKey juncturesEquity issuesHealth interventionsHealth equitySocial marketing techniquesStructural conditionsFocus groupsRange of interventionsMarketing approachSlumsMother-infant pairsPrevention paradoxCritiqueSufficient attention