Digital Media for Health Outcomes
Applying the Science of Social Media to Behavior Change
The Digital Media for Health Outcomes course, developed in partnership with the Ad Council, African Union | Africa CDC, Population Services International (PSI), and UNICEF, focuses on social and behavior change communication. Learners will be understand behavioral insights as a foundation for behavioral change; how to surface relevant insights to identify potential levers for change; identify a target audience; design strategic messages based on evidence-based messaging guidance; explore and illustrate best practices for health campaign creatives; plan a digital communication strategy; and evaluate campaign outcomes by understanding ad metrics, survey data, and health outcomes. This course is comprised of five modules available on Coursera. For each module, you will spend approximately 2-4 hours reviewing the course material, including video presentations from Dr. Saad Omer and partner experts. All who complete the course will earn a Yale Certificate.
This course was financially supported by Meta Platforms, Inc.
The Digital Media for Health Outcomes course is now live on Coursera! Click here to enroll.