Using Theoretical Constructs to Identify Key Issues for Targeted Message Design: African American Seniors' Perceptions About Influenza and Influenza Vaccination
Cameron K, Rintamaki L, Kamanda-Kosseh M, Noskin G, Baker D, Makoul G. Using Theoretical Constructs to Identify Key Issues for Targeted Message Design: African American Seniors' Perceptions About Influenza and Influenza Vaccination. Health Communication 2009, 24: 316-326. PMID: 19499425, DOI: 10.1080/10410230902889258.Peer-Reviewed Original ResearchConceptsInfluenza vaccinationAfrican American seniorsAge-related riskIndividual health statusAmerican seniorsVaccine accessibilitySide effectsHealth statusInfluenzaVaccinationPreventive abilityVaccineWhite seniorsExtended Parallel Process ModelMessage developmentFocus groupsParticipantsClear needMinor nuisanceParallel Process ModelResponse efficacySeniorsThematic categories