2020
Design and testing of communication materials for a breastfeeding social media marketing campaign: Breastfeed4Ghana
Aryeetey R, Lasisi O, Hromi-Fiedler A, Carroll G, Pérez-Escamilla R, Harding K. Design and testing of communication materials for a breastfeeding social media marketing campaign: Breastfeed4Ghana. Digital Health 2020, 6: 2055207620909291. PMID: 32206330, PMCID: PMC7079308, DOI: 10.1177/2055207620909291.Peer-Reviewed Original Research
2019
Breastfeed4Ghana: Design and evaluation of an innovative social media campaign
Harding K, Aryeetey R, Carroll G, Lasisi O, Pérez‐Escamilla R, Young M. Breastfeed4Ghana: Design and evaluation of an innovative social media campaign. Maternal And Child Nutrition 2019, 16: e12909. PMID: 31867865, PMCID: PMC7083481, DOI: 10.1111/mcn.12909.Peer-Reviewed Original ResearchConceptsSocial media campaignsCampaign exposureMedia campaignsTime pointsExclusive breastfeeding practicesOnline cross-sectional surveyCross-sectional surveyHealth behavior changeParenthood statusSocial media platformsSocial media utilizationSurvey time pointsBreastfeeding practicesModified Poisson modelsGhanaian adultsMedia platformsTwitter analyticsCampaignFacebookTarget populationGhanaSurvey participantsLimited impactExposureTwitter