A field experiment testing the utility of regulatory fit messages for promoting physical activity
Latimer AE, Rivers SE, Rench TA, Katulak NA, Hicks A, Hodorowski JK, Higgins ET, Salovey P. A field experiment testing the utility of regulatory fit messages for promoting physical activity. Journal Of Experimental Social Psychology 2008, 44: 826-832. PMID: 19543443, PMCID: PMC2699291, DOI: 10.1016/j.jesp.2007.07.013.Peer-Reviewed Original ResearchPhysical activityGreater physical activity participationPhysical activity behaviorPhysical activity participationInactive participantsHealth behaviorsActivity behaviorEffectiveness of messagesPrevention-focused messagesActivity participationMessage exposureRetrospective feelingsActivityParticipants' thoughtsPromotion focus conditionWeeks