Examining the use of message tailoring to promote physical activity among medically underserved adults
Martinez JL, Duncan LR, Rivers SE, Latimer AE, Salovey P. Examining the use of message tailoring to promote physical activity among medically underserved adults. Journal Of Health Psychology 2012, 18: 470-476. PMID: 22689590, PMCID: PMC3565037, DOI: 10.1177/1359105312445798.Peer-Reviewed Original ResearchFormative Research for a Community-Based Message-Framing Intervention
Martinez JL, Latimer AE, Rivers SE, Salovey P. Formative Research for a Community-Based Message-Framing Intervention. American Journal Of Health Behavior 2012, 36: 335-47. PMID: 22370435, PMCID: PMC3294377, DOI: 10.5993/ajhb.36.3.5.Peer-Reviewed Original ResearchConceptsMessage framing interventionsHealthy lifestyle initiativesHealthy lifestyle behaviorsHealth communication interventionsLifestyle behaviorsUnderserved adultsPhysical activityVegetable consumptionCommunication interventionsFormative researchNetwork of providersTarget populationInterventionKey informant interviewsLiteracy levelsFraming interventionInformant interviews