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Neeraj G. Patel

Doctor of Medicine Candidate, Yale School of Medicine

Project Title: Assessment of Financial Disclosures on Viewer Perceptions of Safety and Effectiveness of Pharmaceutical Products Advertised in Social Media

Neeraj Patel is a medical student at Yale School of Medicine interested in studying regulations concerning the approval, affordability, and advertising of medical products. His CERSI scholar project aims to study the extent to which certain disclosures in social media pharmaceutical advertisements influence viewer perceptions of those ads. The proposed study has the potential to help policymakers and regulators develop evidence-based regulations to mitigate potential harms associated with industry-sponsored pharmaceutical marketing.