Exploring the Utility of Web-Based Social Media Advertising to Recruit Adult Heavy-Drinking Smokers for Treatment
Bold KW, Hanrahan TH, O'Malley SS, Fucito LM. Exploring the Utility of Web-Based Social Media Advertising to Recruit Adult Heavy-Drinking Smokers for Treatment. Journal Of Medical Internet Research 2016, 18: e107. PMID: 27194456, PMCID: PMC4889869, DOI: 10.2196/jmir.5360.Peer-Reviewed Original ResearchMeSH KeywordsAdultAdvertisingAlcohol DrinkingFemaleHumansInternetMaleMiddle AgedSmokingSocial MediaYoung AdultConceptsHeavy drinking smokersWeb-based surveyScreening eligibilityAdult smokersAlcohol useCurrent treatment goalsMajority of smokersGreater New HavenHeavy alcohol consumptionSerious medical problemNon-heavy drinkersPerson followDaily smokingTreatment goalsSmokersSmoking behaviorAlcohol consumptionHealth outcomesHeavy drinkersScreening surveyMedical problemsTreatment studiesSmokingInitial eligibilityCertain subgroups