2024
Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption
Bollinger B, Gillingham K, Lamp S, Tsvetanov T. Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption. Marketing Science 2024 DOI: 10.1287/mksc.2022.0243.Peer-Reviewed Original ResearchWord of mouthCampaign durationIntensive marketing campaignsMarketing intensitySolar photovoltaic adoptionOnline appendixMarketing campaignsPhotovoltaic adoptionAdoption ratePromotion campaignsSenior EditorLarge-scale field experimentPeer effectsAdoptionSolar panel adoptionSocial normsAcquisition costsAssigned communitiesCombat climate changePurchaseMarketPrize competition
2022
Hospital-Administered Cancer Therapy Prices for Patients With Private Health Insurance
Xiao R, Ross JS, Gross CP, Dusetzina SB, McWilliams JM, Sethi RKV, Rathi VK. Hospital-Administered Cancer Therapy Prices for Patients With Private Health Insurance. JAMA Internal Medicine 2022, 182: 603-611. PMID: 35435948, PMCID: PMC9016607, DOI: 10.1001/jamainternmed.2022.1022.Peer-Reviewed Original ResearchConceptsCancer CenterCancer therapyCross-sectional studyHospital acquisition costNational Cancer InstituteCross-sectional analysisPrimary outcomeSecondary outcomesPrivate health insuranceMAIN OUTCOMEClinical careCancer InstituteMedicare Part B spendingTherapyAcquisition costsPart B spendingHospitalCancer treatmentHealth insuranceFinancial burdenB spendingPatientsSame centerOutcomesPayers
2021
Social Learning and Solar Photovoltaic Adoption
Gillingham K, Bollinger B. Social Learning and Solar Photovoltaic Adoption. Management Science 2021, 67: 7091-7112. DOI: 10.1287/mnsc.2020.3840.Peer-Reviewed Original ResearchGroup priceAdoption of residential solar photovoltaic systemsLow-cost emission reductionsAdoption of prosocial behaviorsResidential solar photovoltaic systemsMatthew ShumSpur adoptionEmission reductionPriceGrowing literatureInformation campaignsIntervention showSocial learningProsocial behaviorInstallation priceAcquisition costsTreatment effectsShumMarketEconomyMunicipalities
2012
Peer Effects in the Diffusion of Solar Photovoltaic Panels
Bollinger B, Gillingham K. Peer Effects in the Diffusion of Solar Photovoltaic Panels. Marketing Science 2012, 31: 900-912. DOI: 10.1287/mksc.1120.0727.Peer-Reviewed Original Research
2007
Cost-effectiveness of omalizumab in adults with severe asthma: Results from the Asthma Policy Model
Wu AC, Paltiel AD, Kuntz KM, Weiss ST, Fuhlbrigge AL. Cost-effectiveness of omalizumab in adults with severe asthma: Results from the Asthma Policy Model. Journal Of Allergy And Clinical Immunology 2007, 120: 1146-1152. PMID: 17904628, PMCID: PMC3476046, DOI: 10.1016/j.jaci.2007.07.055.Peer-Reviewed Original ResearchConceptsQuality-adjusted life yearsCost-effectiveness ratioSevere asthmaEvent ratesSevere allergic asthmaQuality-adjusted monthsAllergic asthmaMost patientsAlternative medicationsHigher acquisition costUS FoodAsthmaDrug AdministrationLife yearsPatientsIncremental costDisease managementOmalizumabCost-effective optionTreatmentAcquisition costsEconomic outcomesCorticosteroidsMedicationsClinicians
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