Social Learning and Solar Photovoltaic Adoption
Gillingham K, Bollinger B. Social Learning and Solar Photovoltaic Adoption. Management Science 2021, 67: 7091-7112. DOI: 10.1287/mnsc.2020.3840.Peer-Reviewed Original ResearchGroup priceAdoption of residential solar photovoltaic systemsLow-cost emission reductionsAdoption of prosocial behaviorsResidential solar photovoltaic systemsMatthew ShumSpur adoptionEmission reductionPriceGrowing literatureInformation campaignsIntervention showSocial learningProsocial behaviorInstallation priceAcquisition costsTreatment effectsShumMarketEconomyMunicipalities
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