Delivering affordable clean energy to consumers
Kopalle P, Burkhardt J, Gillingham K, Grewal L, Ordabayeva N. Delivering affordable clean energy to consumers. Journal Of The Academy Of Marketing Science 2024, 52: 1452-1474. DOI: 10.1007/s11747-024-01003-2.Peer-Reviewed Original ResearchConsumer responsesDynamic pricingConsumer surveyDynamic electricity pricesFlow of informationConsumersElectricity pricesSystem-wide solutionClean energyPriceResearch questionsBi-directional flow of informationMultimethod approachMultiple leversClean electricityFirmsMarketBi-directional flowAutomated solutionFrameworkAdoptionClean energy solutions
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