2024
Sources of exposure to non-tobacco nicotine electronic nicotine delivery systems and associations with susceptibility to use and use behaviors among young adults in the United States
Li W, Kong G, Davis D, Bold K, Krishnan-Sarin S, Camenga D, Morean M. Sources of exposure to non-tobacco nicotine electronic nicotine delivery systems and associations with susceptibility to use and use behaviors among young adults in the United States. PLOS ONE 2024, 19: e0299533. PMID: 38718067, PMCID: PMC11078344, DOI: 10.1371/journal.pone.0299533.Peer-Reviewed Original ResearchConceptsElectronic nicotine delivery systemsAssociated with greater oddsNicotine delivery systemsGreater oddsYoung adultsTobacco product useTobacco-free nicotineDelivery systemLifetime useENDS usePast-monthExamined associationsNicotineSocial mediaPrevention effortsOddsAdultsSusceptibilityAnalyzed online survey dataStreaming platformsExposureUsing Computer Vision to Detect E-cigarette Content in TikTok Videos
Murthy D, Ouellette R, Anand T, Radhakrishnan S, Mohan N, Lee J, Kong G. Using Computer Vision to Detect E-cigarette Content in TikTok Videos. Nicotine & Tobacco Research 2024, 26: s36-s42. PMID: 38366342, PMCID: PMC10873490, DOI: 10.1093/ntr/ntad184.Peer-Reviewed Original ResearchMeSH KeywordsAdolescentComputer SimulationComputersElectronic Nicotine Delivery SystemsHumansMachine LearningSocial MediaConceptsE-cigarette-related contentSocial media platformsVideo-based social media platformsMedia platformsComputer vision modelsAverage F1 scoreComputer vision methodsComputer vision techniquesMachine learning modelsText-based approachComputer visionObject detectionAnnotated imagesVisual contentSocial mediaF1 scoreVision techniquesRecall valuesVision methodsVision modelsSocial media platformLearning modelsVideoComputerTikTok postsAdvances in Social Media Research to Reduce Tobacco Use
Kong G, Blake K, Romer D. Advances in Social Media Research to Reduce Tobacco Use. Nicotine & Tobacco Research 2024, 26: s1-s2. PMID: 38366335, PMCID: PMC10873487, DOI: 10.1093/ntr/ntad250.Peer-Reviewed Original Research
2023
Content Analysis of YouTube Videos Related to E-Cigarettes and COVID-19
Lee J, Ouellette R, Murthy D, Kong G. Content Analysis of YouTube Videos Related to E-Cigarettes and COVID-19. Substance Use & Misuse 2023, 59: 143-149. PMID: 37798867, PMCID: PMC10841344, DOI: 10.1080/10826084.2023.2262027.Peer-Reviewed Original ResearchSocial Media Use and Subsequent E-Cigarette Susceptibility, Initiation, and Continued Use Among US Adolescents
Lee J, Krishnan-Sarin S, Kong G. Social Media Use and Subsequent E-Cigarette Susceptibility, Initiation, and Continued Use Among US Adolescents. Preventing Chronic Disease 2023, 20: e78. PMID: 37676857, PMCID: PMC10487785, DOI: 10.5888/pcd20.220415.Peer-Reviewed Original ResearchThe Promotion of Premium Cigars on Social Media
Kong G, Lee J, Celentano M, Tang C, Geller A, Mead A, Sterling K. The Promotion of Premium Cigars on Social Media. Nicotine & Tobacco Research 2023, 25: 59-64. PMID: 37506234, PMCID: PMC10380185, DOI: 10.1093/ntr/ntad007.Peer-Reviewed Original ResearchConceptsMarketing themesSocial mediaMarketing restrictionsBrand promotionMarketing messagesBrandsCigar brandsPromotional contentProduct featuresMedia promotionSocial media platformsTobacco industryMarketingSocial media accountsSocial media postsMedia platformsIndustryRecent postsPromotionMedia accountsMedia postsDiverse themesNovel themesDiscountInnovationA review of social media platform policies that address cannabis promotion, marketing and sales
Berg C, LoParco C, Cui Y, Pannell A, Kong G, Griffith L, Romm K, Yang Y, Wang Y, Cavazos-Rehg P. A review of social media platform policies that address cannabis promotion, marketing and sales. Substance Abuse Treatment, Prevention, And Policy 2023, 18: 35. PMID: 37337216, PMCID: PMC10278361, DOI: 10.1186/s13011-023-00546-x.Peer-Reviewed Original ResearchConceptsSocial mediaYoung adultsCannabis/marijuanaCannabis-derived productsSocial media sitesCannabis marketingMedia policyGeneral communityMarketing exposureInductive thematic analysisMedia sitesCannabis-related policiesResearch team membersDrug-related contentUnderage accessLack policiesPlatform policiesProminent platformAdultsSpecific contentGreater specificityThematic analysisExposureDescriptive analysisAdvertising
2022
Understanding e-cigarette content and promotion on YouTube through machine learning
Kong G, Schott AS, Lee J, Dashtian H, Murthy D. Understanding e-cigarette content and promotion on YouTube through machine learning. Tobacco Control 2022, 32: 739-746. PMID: 35504690, PMCID: PMC9630169, DOI: 10.1136/tobaccocontrol-2021-057243.Peer-Reviewed Original ResearchMeSH KeywordsAdolescentElectronic Nicotine Delivery SystemsHumansMachine LearningMarketingSocial MediaTobacco ProductsAn Exploration of e-Cigarette–Related Search Items on YouTube: Network Analysis
Dashtian H, Murthy D, Kong G. An Exploration of e-Cigarette–Related Search Items on YouTube: Network Analysis. Journal Of Medical Internet Research 2022, 24: e30679. PMID: 35084353, PMCID: PMC8832267, DOI: 10.2196/30679.Peer-Reviewed Original ResearchMeSH KeywordsAdolescentElectronic Nicotine Delivery SystemsHumansSmokersSocial MediaTobacco ProductsVapingConceptsRule-based classificationInformation networksRule-based classification approachE-cigarette-related contentBetweenness centralityDistinct videosLeast connectionsSearch resultsClassification approachUser perceptionVideoSearch itemsNetwork modelingNetworkYouTubeSocial mediaSimilar wordsUnderlying structureNodesSimilar meaningNovel methodClassificationNetwork analysisGatewayLevel of importance
2021
Marketing Content on E-Cigarette Brand-Sponsored Facebook Profile Pages
Kong G, Kuguru KE, Bhatti H, Sen I, Morean ME. Marketing Content on E-Cigarette Brand-Sponsored Facebook Profile Pages. Substance Use & Misuse 2021, 56: 442-448. PMID: 33596764, PMCID: PMC9057308, DOI: 10.1080/10826084.2021.1878223.Peer-Reviewed Original ResearchMeSH KeywordsAdolescentElectronic Nicotine Delivery SystemsHumansMarketingSocial MediaTobacco ProductsVapingConceptsMarketing strategiesFacebook profile pagePromotional contentE-cigarette marketingNegative engagementProfile pagesSales promotionMarketing contentPromotional strategiesOnline shopsFacebook postsFacebook policiesFeatured productsPositive engagementMarketingUnderage usersUnderage youthSocial mediaEngagementPolicyPost typePromotionUser engagementStrategiesComprehensive tobacco control policies
2019
Promotion of Vape Tricks on YouTube: Content Analysis
Kong G, LaVallee H, Rams A, Ramamurthi D, Krishnan-Sarin S. Promotion of Vape Tricks on YouTube: Content Analysis. Journal Of Medical Internet Research 2019, 21: e12709. PMID: 31215510, PMCID: PMC6604511, DOI: 10.2196/12709.Peer-Reviewed Original Research
2018
E-cigarette advertising exposure in e-cigarette naïve adolescents and subsequent e-cigarette use: A longitudinal cohort study
Camenga D, Gutierrez KM, Kong G, Cavallo D, Simon P, Krishnan-Sarin S. E-cigarette advertising exposure in e-cigarette naïve adolescents and subsequent e-cigarette use: A longitudinal cohort study. Addictive Behaviors 2018, 81: 78-83. PMID: 29432916, PMCID: PMC5845830, DOI: 10.1016/j.addbeh.2018.02.008.Peer-Reviewed Original ResearchConceptsSubsequent e-cigarette useE-cigarette useE-cigarette advertisingE-cigarettesLogistic regressionE-cigarette advertising exposureWave 2Wave 1School-based cohortCigarette smoking statusLongitudinal cohort studyMultivariate logistic regressionPopular tobacco productAdvertising exposureTobacco use behaviorsCohort studySmoking statusCigarette smokingLongitudinal cohortWhite raceElectronic cigarettesTobacco productsNaïve adolescentsCohortExposure