2023
The Promotion of Premium Cigars on Social Media
Kong G, Lee J, Celentano M, Tang C, Geller A, Mead A, Sterling K. The Promotion of Premium Cigars on Social Media. Nicotine & Tobacco Research 2023, 25: 59-64. PMID: 37506234, PMCID: PMC10380185, DOI: 10.1093/ntr/ntad007.Peer-Reviewed Original ResearchConceptsMarketing themesSocial mediaMarketing restrictionsBrand promotionMarketing messagesBrandsCigar brandsPromotional contentProduct featuresMedia promotionSocial media platformsTobacco industryMarketingSocial media accountsSocial media postsMedia platformsIndustryRecent postsPromotionMedia accountsMedia postsDiverse themesNovel themesDiscountInnovationE-Cigarette Marketing on Social Media: A Scoping Review
Lee J, Suttiratana S, Sen I, Kong G. E-Cigarette Marketing on Social Media: A Scoping Review. Current Addiction Reports 2023, 10: 29-37. DOI: 10.1007/s40429-022-00463-2.Peer-Reviewed Original Research
2021
Marketing Content on E-Cigarette Brand-Sponsored Facebook Profile Pages
Kong G, Kuguru KE, Bhatti H, Sen I, Morean ME. Marketing Content on E-Cigarette Brand-Sponsored Facebook Profile Pages. Substance Use & Misuse 2021, 56: 442-448. PMID: 33596764, PMCID: PMC9057308, DOI: 10.1080/10826084.2021.1878223.Peer-Reviewed Original ResearchConceptsMarketing strategiesFacebook profile pagePromotional contentE-cigarette marketingNegative engagementProfile pagesSales promotionMarketing contentPromotional strategiesOnline shopsFacebook postsFacebook policiesFeatured productsPositive engagementMarketingUnderage usersUnderage youthSocial mediaEngagementPolicyPost typePromotionUser engagementStrategiesComprehensive tobacco control policies