2024
PrEP your step: Implementing an online crowdsourcing contest to engage young people in HIV prevention in Washington DC, USA
Taggart T, Mathews A, Junious T, Lindsey J, Augustine A, Debnam C, Boyd Y, Wright S, Tucker J, Magnus M. PrEP your step: Implementing an online crowdsourcing contest to engage young people in HIV prevention in Washington DC, USA. PLOS ONE 2024, 19: e0313882. PMID: 39556546, PMCID: PMC11573147, DOI: 10.1371/journal.pone.0313882.Peer-Reviewed Original ResearchConceptsPrEP messagingSemi-structured interviewsHigh risk of HIVCommunity engagementCrowdsourced messagesYoung peopleCross-sectional surveyRisk of HIVPre-exposure prophylaxisPublic health impactImplementation researchPromote PrEPHIV preventionMedical providersConvenience sampleHIV incidenceCommunity partnersPromotion messagesEngaging young peopleWorld Health OrganizationThematic codingSurvey participantsPrEPHealth impactsSocial marketing
2023
Targeted social marketing of PrEP and the stigmatization of black sexual minority men
Calabrese S, Kalwicz D, Dovidio J, Rao S, Modrakovic D, Boone C, Magnus M, Kharfen M, Patel V, Zea M. Targeted social marketing of PrEP and the stigmatization of black sexual minority men. PLOS ONE 2023, 18: e0285329. PMID: 37167318, PMCID: PMC10174512, DOI: 10.1371/journal.pone.0285329.Peer-Reviewed Original ResearchConceptsBlack sexual minority menSexual minority menFocus group participantsPrEP stigmaGroup participantsSubject comparisonsMinority menLongitudinal online surveyHIV incidenceGroup comparisonsPrEPMore stigmatizingParticipantsMenFocus groupsMinimal effectStigmaGroupTargeted Social MarketingOnline surveyHIVInteraction effectsSocial marketingSocial marketing initiatives
2015
The Influence of Medication Attitudes on Utilization of Antiretroviral Therapy (ART) in Indonesian Prisons
Culbert GJ, Bazazi AR, Waluyo A, Murni A, Muchransyah AP, Iriyanti M, Finnahari, Polonsky M, Levy J, Altice FL. The Influence of Medication Attitudes on Utilization of Antiretroviral Therapy (ART) in Indonesian Prisons. AIDS And Behavior 2015, 20: 1026-1038. PMID: 26400080, PMCID: PMC4805506, DOI: 10.1007/s10461-015-1198-4.Peer-Reviewed Original ResearchConceptsAntiretroviral therapyART utilizationIndonesian prisonersMedication attitudesIndonesian prisonsHalf of participantsHIV medicationsHIV stigmaART efficacyMultivariate analysisEligibility guidelinesHIVAdverse effectsMixed-method studyTherapyART attitudesMale prisonersParticipantsMedicationsSocial marketingStructured surveyNegative attitudes
2013
A health equity critique of social marketing: Where interventions have impact but insufficient reach
Langford R, Panter-Brick C. A health equity critique of social marketing: Where interventions have impact but insufficient reach. Social Science & Medicine 2013, 83: 133-141. PMID: 23452864, DOI: 10.1016/j.socscimed.2013.01.036.Peer-Reviewed Original ResearchConceptsQualitative researchFormative qualitative researchSocial marketingQualitative dataImportant equity issueSocial marketing approachIndividual agencyParticipant observationDepth interviewsCommunity meetingsHealth inequitiesKey juncturesEquity issuesHealth interventionsHealth equitySocial marketing techniquesStructural conditionsFocus groupsRange of interventionsMarketing approachSlumsMother-infant pairsPrevention paradoxCritiqueSufficient attention
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