2019
Breastfeed4Ghana: Design and evaluation of an innovative social media campaign
Harding K, Aryeetey R, Carroll G, Lasisi O, Pérez‐Escamilla R, Young M. Breastfeed4Ghana: Design and evaluation of an innovative social media campaign. Maternal And Child Nutrition 2019, 16: e12909. PMID: 31867865, PMCID: PMC7083481, DOI: 10.1111/mcn.12909.Peer-Reviewed Original ResearchMeSH KeywordsBreast FeedingFeasibility StudiesFemaleGhanaHealth Knowledge, Attitudes, PracticeHealth PromotionHumansSocial MediaConceptsSocial media campaignsCampaign exposureMedia campaignsTime pointsExclusive breastfeeding practicesOnline cross-sectional surveyCross-sectional surveyHealth behavior changeParenthood statusSocial media platformsSocial media utilizationSurvey time pointsBreastfeeding practicesModified Poisson modelsGhanaian adultsMedia platformsTwitter analyticsCampaignFacebookTarget populationGhanaSurvey participantsLimited impactExposureTwitter
2017
Feasibility and acceptability of a text message intervention used as an adjunct tool by WIC breastfeeding peer counsellors: The LATCH pilot
Harari N, Rosenthal MS, Bozzi V, Goeschel L, Jayewickreme T, Onyebeke C, Griswold M, Perez‐Escamilla R. Feasibility and acceptability of a text message intervention used as an adjunct tool by WIC breastfeeding peer counsellors: The LATCH pilot. Maternal And Child Nutrition 2017, 14 PMID: 28766913, PMCID: PMC6866153, DOI: 10.1111/mcn.12488.Peer-Reviewed Original ResearchMeSH KeywordsAdultBreast FeedingConnecticutFeasibility StudiesFemaleFocus GroupsFood AssistanceHumansMalePatient Acceptance of Health CarePatient Education as TopicPatient SatisfactionPeer InfluencePilot ProjectsPostpartum PeriodPregnancyPregnancy Trimester, SecondPregnancy Trimester, ThirdSocial SupportTelemedicineText MessagingWorkforceYoung AdultConceptsLactation AdviceEBF ratesControl armWeeks PPHr of deliveryExclusive breastfeeding ratesPeer counselorsText message interventionIntervention group mothersSupplemental Nutrition ProgramMulticentre trialPrimary outcomeTreat analysisWeeks' gestationFeasibility outcomesIntervention armBreastfeeding ratesTexting interventionUnlimited text messagingMessage interventionGroup mothersMothers' satisfactionNutrition ProgramPeer counselling programmeAdjunct tool