Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms
Han S, Chen H, Wu Y, Pérez‐Escamilla R. Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms. Maternal And Child Nutrition 2022, 18: e13332. PMID: 35213768, PMCID: PMC8932694, DOI: 10.1111/mcn.13332.Peer-Reviewed Original ResearchConceptsBreast milkIterative thematic analysis approachWorld Health Organization codesLow exclusive breastfeeding ratesExclusive breastfeeding ratesBreastfeeding ratesBMS companiesThematic analysis approachBreastfeeding