Strengthening the Mentorship and Leadership Capacity of HIV/AIDS and Tuberculosis Researchers in South Africa.
Desai MM, Göç N, Chirwa T, Manderson L, Charalambous S, Curry LA, Linnander E. Strengthening the Mentorship and Leadership Capacity of HIV/AIDS and Tuberculosis Researchers in South Africa. American Journal Of Tropical Medicine And Hygiene 2021, 105: 1317-1325. PMID: 34398822, PMCID: PMC8592193, DOI: 10.4269/ajtmh.21-0072.Peer-Reviewed Original ResearchProject Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women
Brault MA, Christie S, Aquino S, Rendin A, Manchia A, Curry LA, Linnander EL. Project Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women. SAHARA-J Journal Of Social Aspects Of HIV/AIDS 2021, 18: 52-63. PMID: 33685358, PMCID: PMC7946024, DOI: 10.1080/17290376.2021.1894224.Peer-Reviewed Original ResearchConceptsStrategic marketing approachMarketing approachStrategic marketing processCoca-Cola systemMarket research findingsLast mileQualitative market researchStrategic marketingMarketing processMultinational corporationsMarket researchEmpirical evidencePrivate sectorDemand creationSRH servicesCommunication strategiesEswatini MinistryDepth interviewsResearch findingsBrandsLow demandYoung womenLocal ownershipMale counterpartsAdolescent girls