2021
Project Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women
Brault MA, Christie S, Aquino S, Rendin A, Manchia A, Curry LA, Linnander EL. Project Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women. SAHARA-J Journal Of Social Aspects Of HIV/AIDS 2021, 18: 52-63. PMID: 33685358, PMCID: PMC7946024, DOI: 10.1080/17290376.2021.1894224.Peer-Reviewed Original ResearchConceptsStrategic marketing approachMarketing approachStrategic marketing processCoca-Cola systemMarket research findingsLast mileQualitative market researchStrategic marketingMarketing processMultinational corporationsMarket researchEmpirical evidencePrivate sectorDemand creationSRH servicesCommunication strategiesEswatini MinistryDepth interviewsResearch findingsBrandsLow demandYoung womenLocal ownershipMale counterpartsAdolescent girls
2011
The impact of the economy and recessions on the marketplace demand for ophthalmologists (an American Ophthalmological Society thesis).
Adelman RA, Nwanze CC. The impact of the economy and recessions on the marketplace demand for ophthalmologists (an American Ophthalmological Society thesis). The Transactions Of The American Ophthalmological Society 2011, 109: 49-65. PMID: 22253483, PMCID: PMC3259675.Peer-Reviewed Original ResearchConceptsGross domestic productStock market gainsHelp-wanted indexMarket gainsEconomic recessionResearch expendituresJob marketHealth care expendituresDomestic productEconomic downturnRecent recessionEconomic driversRecessionCare expendituresAcademic ophthalmologistsLow demandExpenditureMarketMarketplace demandDemandDownturnEconomyApplicantsImpactGain
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