2023
The Promotion of Premium Cigars on Social Media
Kong G, Lee J, Celentano M, Tang C, Geller A, Mead A, Sterling K. The Promotion of Premium Cigars on Social Media. Nicotine & Tobacco Research 2023, 25: 59-64. PMID: 37506234, PMCID: PMC10380185, DOI: 10.1093/ntr/ntad007.Peer-Reviewed Original ResearchConceptsMarketing themesSocial mediaMarketing restrictionsBrand promotionMarketing messagesBrandsCigar brandsPromotional contentProduct featuresMedia promotionSocial media platformsTobacco industryMarketingSocial media accountsSocial media postsMedia platformsIndustryRecent postsPromotionMedia accountsMedia postsDiverse themesNovel themesDiscountInnovation
2021
Project Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women
Brault MA, Christie S, Aquino S, Rendin A, Manchia A, Curry LA, Linnander EL. Project Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women. SAHARA-J Journal Of Social Aspects Of HIV/AIDS 2021, 18: 52-63. PMID: 33685358, PMCID: PMC7946024, DOI: 10.1080/17290376.2021.1894224.Peer-Reviewed Original ResearchConceptsStrategic marketing approachMarketing approachStrategic marketing processCoca-Cola systemMarket research findingsLast mileQualitative market researchStrategic marketingMarketing processMultinational corporationsMarket researchEmpirical evidencePrivate sectorDemand creationSRH servicesCommunication strategiesEswatini MinistryDepth interviewsResearch findingsBrandsLow demandYoung womenLocal ownershipMale counterpartsAdolescent girls
2004
The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations
Scott Morton F, Zettelmeyer F. The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations. Review Of Industrial Organization 2004, 24: 161-194. DOI: 10.1023/b:reio.0000033350.25229.d6.Peer-Reviewed Original Research
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