Message Framing and Sunscreen Use: Gain-Framed Messages Motivate Beach-Goers
Detweiler J, Bedell B, Salovey P, Pronin E, Rothman A. Message Framing and Sunscreen Use: Gain-Framed Messages Motivate Beach-Goers. Health Psychology 1999, 18: 189-196. PMID: 10194055, DOI: 10.1037/0278-6133.18.2.189.Peer-Reviewed Original Research