The Influence of Message Framing on Intentions to Perform Health Behaviors
Rothman A, Salovey P, Antone C, Keough K, Martin C. The Influence of Message Framing on Intentions to Perform Health Behaviors. Journal Of Experimental Social Psychology 1993, 29: 408-433. DOI: 10.1006/jesp.1993.1019.Peer-Reviewed Original Research