The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior
Rothman A, Martino S, Bedell B, Detweiler J, Salovey P. The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior. Personality And Social Psychology Bulletin 1999, 25: 1355-1369. DOI: 10.1177/0146167299259003.Peer-Reviewed Original Research