2006
The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice
Rothman A, Bartels R, Wlaschin J, Salovey P. The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice. Journal Of Communication 2006, 56: s202-s220. DOI: 10.1111/j.1460-2466.2006.00290.x.Peer-Reviewed Original Research
1997
Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing
Rothman A, Salovey P. Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing. Psychological Bulletin 1997, 121: 3-19. PMID: 9000890, DOI: 10.1037/0033-2909.121.1.3.Peer-Reviewed Original ResearchConceptsMotivate healthy behaviorDecision makingAffective processesMotivate behaviorLoss-framed appealsHealth-related decisionsMessage framingHealth decision makingHealthy behaviorsEmpirical findingsHealth behaviorsParticular behaviorHealth messagesHealth issuesRelative effectivenessMakingPeopleBehaviorPerceptionJudgmentsFraming