Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing
Rothman A, Salovey P. Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing. Psychological Bulletin 1997, 121: 3-19. PMID: 9000890, DOI: 10.1037/0033-2909.121.1.3.Peer-Reviewed Original ResearchConceptsMotivate healthy behaviorDecision makingAffective processesMotivate behaviorLoss-framed appealsHealth-related decisionsMessage framingHealth decision makingHealthy behaviorsEmpirical findingsHealth behaviorsParticular behaviorHealth messagesHealth issuesRelative effectivenessMakingPeopleBehaviorPerceptionJudgmentsFraming