2006
The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice
Rothman A, Bartels R, Wlaschin J, Salovey P. The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice. Journal Of Communication 2006, 56: s202-s220. DOI: 10.1111/j.1460-2466.2006.00290.x.Peer-Reviewed Original Research
1999
The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior
Rothman A, Martino S, Bedell B, Detweiler J, Salovey P. The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior. Personality And Social Psychology Bulletin 1999, 25: 1355-1369. DOI: 10.1177/0146167299259003.Peer-Reviewed Original Research