Showing 1 of 1 PublicationsMarketing to Physicians in a Digital WorldManz C, Ross JS, Grande D. Marketing to Physicians in a Digital World. New England Journal Of Medicine 2014, 371: 1857-1859. PMID: 25390738, DOI: 10.1056/nejmp1408974.Commentaries, Editorials and LettersCitationsAltmetricMeSH Keywords and ConceptsMeSH KeywordsDrug IndustryElectronic Health RecordsHumansInappropriate PrescribingMarketingPharmaceutical PreparationsPhysiciansSocial MediaConceptsOveruse of medicationsPoint of careClinical decisionMarketing messagesDigital advertisingPharmaceutical marketingPhysiciansMedicationsOvertreatmentOverdiagnosisDigital worldCareDownload Full List
Marketing to Physicians in a Digital WorldManz C, Ross JS, Grande D. Marketing to Physicians in a Digital World. New England Journal Of Medicine 2014, 371: 1857-1859. PMID: 25390738, DOI: 10.1056/nejmp1408974.Commentaries, Editorials and LettersCitationsAltmetricMeSH Keywords and ConceptsMeSH KeywordsDrug IndustryElectronic Health RecordsHumansInappropriate PrescribingMarketingPharmaceutical PreparationsPhysiciansSocial MediaConceptsOveruse of medicationsPoint of careClinical decisionMarketing messagesDigital advertisingPharmaceutical marketingPhysiciansMedicationsOvertreatmentOverdiagnosisDigital worldCare