Girl Champ in eSwatini: A Strategic Marketing Campaign to Promote Demand for Sexual and Reproductive Health Services Among Young Women
Brault MA, Christie S, Manchia A, Mabuza K, Dlamini M, Linnander EL. Girl Champ in eSwatini: A Strategic Marketing Campaign to Promote Demand for Sexual and Reproductive Health Services Among Young Women. AIDS And Behavior 2021, 26: 853-863. PMID: 34463895, PMCID: PMC8840893, DOI: 10.1007/s10461-021-03446-y.Peer-Reviewed Original ResearchMeSH KeywordsAdolescentEswatiniFemaleHIV InfectionsHumansMarketingReproductive HealthReproductive Health ServicesSexual BehaviorConceptsHIV servicesYoung womenHealth service utilizationDemand creation interventionsReproductive health servicesMixed-methods evaluationService utilizationHealth servicesLongitudinal improvementAdolescent girlsReproductive servicesAGYWBehavior changeWomenLimited awarenessParticipant feedbackParticipant feedback surveysManzini regionMethods evaluationQualitative interviewsYouth behavior changeClinicFindingsEswatiniFeedback surveyProject Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women
Brault MA, Christie S, Aquino S, Rendin A, Manchia A, Curry LA, Linnander EL. Project Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women. SAHARA-J Journal Of Social Aspects Of HIV/AIDS 2021, 18: 52-63. PMID: 33685358, PMCID: PMC7946024, DOI: 10.1080/17290376.2021.1894224.Peer-Reviewed Original ResearchMeSH KeywordsAdolescentAdultEswatiniFemaleHealth ServicesHIV InfectionsHumansMalePrivate SectorSexual BehaviorYoung AdultConceptsStrategic marketing approachMarketing approachStrategic marketing processCoca-Cola systemMarket research findingsLast mileQualitative market researchStrategic marketingMarketing processMultinational corporationsMarket researchEmpirical evidencePrivate sectorDemand creationSRH servicesCommunication strategiesEswatini MinistryDepth interviewsResearch findingsBrandsLow demandYoung womenLocal ownershipMale counterpartsAdolescent girls