Creativity in problem solving to improve complex health outcomes: Insights from hospitals seeking to improve cardiovascular care
Brewster AL, Lee YSH, Linnander EL, Curry LA. Creativity in problem solving to improve complex health outcomes: Insights from hospitals seeking to improve cardiovascular care. Learning Health Systems 2021, 6: e10283. PMID: 35434357, PMCID: PMC9006532, DOI: 10.1002/lrh2.10283.Peer-Reviewed Original ResearchEcological viewIndividual care providersReal-world contextsInstances of creativityRole of creativityProblem solvingNon-obvious problemsTeam membersHospital team membersDisruptive informationCreativityProminent behaviorComplex health outcomesHealth care teamQualitative studyEmpirical evidenceHealth outcomesWork processesEmpathyDiverse informationExample of creativityFeelingsTeamProject Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women
Brault MA, Christie S, Aquino S, Rendin A, Manchia A, Curry LA, Linnander EL. Project Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women. SAHARA-J Journal Of Social Aspects Of HIV/AIDS 2021, 18: 52-63. PMID: 33685358, PMCID: PMC7946024, DOI: 10.1080/17290376.2021.1894224.Peer-Reviewed Original ResearchConceptsStrategic marketing approachMarketing approachStrategic marketing processCoca-Cola systemMarket research findingsLast mileQualitative market researchStrategic marketingMarketing processMultinational corporationsMarket researchEmpirical evidencePrivate sectorDemand creationSRH servicesCommunication strategiesEswatini MinistryDepth interviewsResearch findingsBrandsLow demandYoung womenLocal ownershipMale counterpartsAdolescent girls