Randomized Trial: Quitline Specialist Training in Gain-Framed vs Standard-Care Messages for Smoking Cessation
Toll BA, Martino S, Latimer A, Salovey P, O'Malley S, Carlin-Menter S, Hopkins J, Wu R, Celestino P, Cummings KM. Randomized Trial: Quitline Specialist Training in Gain-Framed vs Standard-Care Messages for Smoking Cessation. Journal Of The National Cancer Institute 2010, 102: 96-106. PMID: 20056957, PMCID: PMC2808347, DOI: 10.1093/jnci/djp468.Peer-Reviewed Original ResearchConceptsNew York State Smokers' QuitlineState Smokers' QuitlineSmoking cessationGain-framed messagesNicotine replacement therapySmoking cessation effortsCancer-related mortalitySmoking accountsCessation effortsReplacement therapyEligible callersQuitlineTreatment fidelityCessationCounselingSmokersHigh rateSpecialist trainingLarge proportionSpecialistsTherapyFollowMortalityAbstinenceEarly success