Marketing strategies in business-to-business advertisements for oral nicotine products.
Sharma A, Belton A, Ozga J, Ling P, Hrywna M, Cornacchione Ross J, Ganz O, Bold K, Stanton C. Marketing strategies in business-to-business advertisements for oral nicotine products. Tobacco Control 2024, tc-2024-058826. PMID: 39613332, DOI: 10.1136/tc-2024-058826.Peer-Reviewed Original ResearchBusiness-to-business advertisementsOral nicotine productsTobacco marketing regulationsCompany strategyMarketing communicationsMarketing strategiesMarketing tacticsUS businessesRetailersMarket regulationOnline advertisingMarketAdvertisingBrandNicotine productsBusinessNicotine pouchesProfitSalesConvenienceConsumersIndependent reviewersNicotineStrategiesProduct use