2023
Targeted social marketing of PrEP and the stigmatization of black sexual minority men
Calabrese S, Kalwicz D, Dovidio J, Rao S, Modrakovic D, Boone C, Magnus M, Kharfen M, Patel V, Zea M. Targeted social marketing of PrEP and the stigmatization of black sexual minority men. PLOS ONE 2023, 18: e0285329. PMID: 37167318, PMCID: PMC10174512, DOI: 10.1371/journal.pone.0285329.Peer-Reviewed Original ResearchConceptsBlack sexual minority menSexual minority menFocus group participantsPrEP stigmaGroup participantsSubject comparisonsMinority menLongitudinal online surveyHIV incidenceGroup comparisonsPrEPMore stigmatizingParticipantsMenFocus groupsMinimal effectStigmaGroupTargeted Social MarketingOnline surveyHIVInteraction effectsSocial marketingSocial marketing initiatives‘There are people like me who will see that, and it will just wash over them’: Black sexual minority men’s perspectives on messaging in PrEP visual advertisements
Kalwicz D, Rao S, Modrakovic D, Zea M, Dovidio J, Magnus M, Kharfen M, Patel V, Calabrese S. ‘There are people like me who will see that, and it will just wash over them’: Black sexual minority men’s perspectives on messaging in PrEP visual advertisements. Culture Health & Sexuality 2023, 25: 1371-1386. PMID: 36598172, PMCID: PMC10318116, DOI: 10.1080/13691058.2022.2157491.Peer-Reviewed Original ResearchConceptsBlack sexual minority menPublic health campaignsSexual minority menPrEP useHealth campaignsMinority menPre-exposure prophylaxisPrEP awarenessPublic health crisisPrEP informationHigh incidencePrEPMenHIVHealth crisisCondomsFocus groupsPromotional messagingMen's perspectivesPrimary themesAcceptabilityProphylaxisIncidence
2022
“Let’s Be a Person to Person and Have a Genuine Conversation”: Comparing Perspectives on PrEP and Sexual Health Communication Between Black Sexual Minority Men and Healthcare Providers
Calabrese SK, Rao S, Eldahan AI, Tekeste M, Modrakovic D, Dangaran D, Boone CA, Underhill K, Krakower DS, Mayer KH, Hansen NB, Kershaw TS, Magnus M, Betancourt JR, Dovidio JF. “Let’s Be a Person to Person and Have a Genuine Conversation”: Comparing Perspectives on PrEP and Sexual Health Communication Between Black Sexual Minority Men and Healthcare Providers. Archives Of Sexual Behavior 2022, 51: 2583-2601. PMID: 35790614, PMCID: PMC10040304, DOI: 10.1007/s10508-021-02213-3.Peer-Reviewed Original ResearchConceptsPatient-provider communicationBlack sexual minority menSexual minority menHIV Pre-exposure Prophylaxis AwarenessHealthcare providersPre-exposure prophylaxis (PrEP) awarenessProvider preferencesSexual health conversationsSexual health communicationCommunity healthcare providersMinority menUS healthcare systemPrEP accessPatient preferencesHealth conversationsFocus groupsSexual healthcarePatient comfortProviders' perceptionsSexual healthQualitative focus groupsPatientsPrEPHealthcare systemHealth communication