Incorporating Virtual Reality in Public Health Campaigns: COVID-19 as the Context
Xu Z, Weser V, Peng L, Laffidy M. Incorporating Virtual Reality in Public Health Campaigns: COVID-19 as the Context. Social Science Computer Review 2023, 42: 307-325. DOI: 10.1177/08944393231185257.Peer-Reviewed Original ResearchIntentions/behavioursMessage exposurePublic health campaignsConstrual level theoryPrint messagesEffects of VRPsychological distanceHealth campaignsLevel theoryCOVID-19Higher intentionRisk perceptionUnvaccinated participantsVirtual realityParticipantsHealth interventionsHealth risksVRWeeksHigh levelsPerceptionContextExposureMessagesExperimental treatments